Experiential Producer · Creative Producer
OluwapelumiPower.
engineered
playful, competitive energy
guided, human‑centered design
built for wonder
I believe life is made up of experiences — the moments we share in spaces, together, that shape who we become and what we do next. That's what I design.
The Through Line
Psychology.
Design.
Experience.
It started with a double degree in Psychology and Design at UC Davis — because I’ve always believed the best design begins with deeply understanding why humans feel what they feel. That foundation led me into tech, where I spent years designing systems, running usability testing, and following products through their complete lifecycle.
Then I became a parent. And I saw a gap nobody was filling: parents needed a space built for them too. So I built something different — a 4,100 sq ft immersive play lab designed around both the child and the parent simultaneously. Then I took the whole thing mobile.
“Running that space taught me more about experiential design than any screen ever could. Now I’m bringing all of it — the psychology, the craft, the production — into creating unforgettable moments in physical space.”
Chapter 01 — The Space That Started It All
A Space Built for Everyone
The insight that drove the entire concept: parents were being left outside the door at every play space. I designed something that served both simultaneously.
The Play Lab combined a full immersive play environment for children with a parent lounge and co-working space with soundproof phone booths and onsite child supervision. Parents could work, rest, or connect while their kids were fully engaged next door.
The interactive technology included wall experiences with 65+ games, an immersive sand table teaching landscapes in real time, an immersive swing pod, and alive coloring that brought children’s drawings to life on screen.
What It Taught Me
Running a physical space taught me what no design tool can: how people actually move through an environment, what makes them linger, what makes them leave, and what brings them back. I learned to read a room — literally.
I produced events, ran social media, coordinated styled shoots, built community programming from zero, and developed the brand entirely in-house. Some of the most joyful and instructive work I have ever done.
“Producing events and setting up for parties at the lab were some of my favorite things I’ve ever done.”
Reduced membership pricing to near walk-in entry level, hypothesizing the gap wasn’t compelling enough to trigger upgrades. Memberships increased 50% within the test period. Pricing as conversion design.
Behavioral Design System
Mission: Starbound
A behavioral engagement and loyalty system I conceived and designed for the Play Lab. Every first-time child visitor received a personalized mission checklist and a welcome gift — making every child feel like they arrived somewhere built just for them.
The missions were carefully architected: the first four achievable on day one, tied to play and exploration. The remaining four drove return visits — attending classes, bringing friends, hosting a celebration. Every child who completed all eight was entered into a drawing for a trip to Disneyland.
Gamification applied to physical space. Loyalty program design. Experience architecture built with a psychology and design lens — not a tool.
Mission Control
Every child who ever walked through our doors had their name on this wall — New Explorers, Founders Crew, Birthday Stars. Three boards in reception, handwritten tags for each visitor.
Kids came back to find their name. They brought siblings and asked for names to go up next to theirs. Parents pointed to the wall during tours. Belonging is an experience — and this was the first thing guests saw when they walked in.
★★★★★ across every review.
It is rare to find a venue that combines such professionalism with a warm, welcoming environment.
It kept us busy for a good hour and a half which was amazing! We will definitely be back.
Loved it, and my son loved it. Lots of interactive things to do and it was relaxing and awesome for me too.
Brand Identity — Reign and Shine Play Lab
A Complete Brand System
The Play Lab brand was designed entirely in-house in Illustrator — main logo, alternate logos, submarks, icon system, color palette, and typography guide. Every element was intentional: pastel cornflower blue, soft pink, and lavender built a visual identity that felt warm, premium, and distinctly different from the primary-color world of children’s entertainment.
Typography: Le Petit Cochon (display) paired with DIN Alternate Bold. The brand mascot — a crowned brain sitting on a cloud — embodied the dual promise of the space: smart play, joyful learning.
Chapter 02 — The Experience, Mobilized
The Event Experience
After running a physical play lab, I saw the opportunity to take immersive experiences directly to families — removing the venue barrier entirely. I designed the full business model, brand identity, service architecture, and event production system from scratch.
Every event is produced end-to-end: client consultation, concept development, vendor management, setup, facilitation, and breakdown. I actively engage with both parents and kids throughout — making everyone feel genuinely seen and cared for.
The Experience in Action
People respond best to experiences where they feel genuinely seen — where the details are right, the hosts are present, and the environment feels like it was made for them specifically. I design for that feeling at every level.
The small things matter most: knowing a child’s name, checking in on a parent who’s quietly watching, noticing when energy in the room shifts and responding to it. These aren’t soft skills. They’re the product.
Hospitality is design. I just happen to practice it in person.
Built from scratch. Every layer.
Reign and Shine Interactive isn’t just an event company — it’s a fully designed brand ecosystem. Logo system, website, content strategy, character universe, user research, and operations architecture — all conceived and executed by me.
Four positive and four negative personas shaped pricing, content strategy, and contract design.
Chapter 03 — Where the Craft Was Built
The Digital Foundation
Five years in corporate tech gave me the craft, systems thinking, and user research instincts that now inform everything I produce in physical space.
Tixologi
Full-time Product Designer at an event ticketing platform — the role where I got to follow a product through its complete lifecycle, from research to launch to iteration.
Designed the complete consumer-facing ticketing experience: event pages, ticket purchase flows, checkout, my tickets view, and the event organizer dashboard. Also designed the website spin-up system that let organizers launch branded event pages without technical knowledge.
Full-time UI/UX Designer at a digital agency, designing across multiple client industries — social platforms, wellness apps, and fintech tools. Built the discipline of translating messy briefs into clean, user-centered design systems under tight timelines.
Spec Work
Concepts & pitches.
Speculative brand activations and a marketing deck, built unprompted for companies I wanted to work with. Not commissioned — just how I think.
Mejuri × Concept
The Best Friend
Edit.
A fine-jewelry pop-up built around the two best friends in a girl's life — her dog, and her diamonds.
View concept →
Ace & Jig × Concept
Fabric of the
Universe.
An activation that traces a garment back to the hands and regions that made it — so it never feels disposable again.
View concept →Kalshi × Concept
Call It.
A marketing concept built on the prediction culture already happening in group chats every night — it just hasn't been paid yet.
View deck →Visual Direction
A selection of mood boards exploring color, atmosphere, and experiential concept across events, fashion, and lifestyle.
Capabilities
What I bring.
Experiential Production
- End-to-end event production
- Immersive environment design
- Concept and narrative development
- Vendor and client management
- Hospitality and guest experience
- Brand activations and pop-ups
- Staff direction and facilitation
- Educational programming design
Design, Brand & Content
- Human-centered design
- Visual identity and brand systems
- UX research and usability testing
- Figma, Adobe Suite, Canva
- Content strategy and social media
- Character-driven content universes
- Web design and prototyping
- Behavioral engagement design
Strategy & Leadership
- Business founding and operations
- Experiential marketing strategy
- Go-to-market strategy
- Community building
- Budget management
- Psychology-informed design
- Pricing architecture
- Physical space programming
Certifications
From the desk of
Oluwapelumi
Power.
I'm actively seeking opportunities in experiential production, experiential marketing, and event design. If you're building something that needs someone who has actually done the thing — from the pixels to the physical space — I'd love to hear from you.
With Light,
Pelumi
Send a letter
To:
Oluwapelumi Power
Experiential Producer · Creative Producer
Southern California → New York City
